People want choice

Re: the question of whether people want choice in the newspaper industry

(Almost) everyone wants choice
...
By itself, a bias for choice is interesting but not particularly surprising. What's surprising is the magnitude of this desire.
...
More people watched more video on YouTube last week than watched the top ten shows on network television.

http://sethgodin.typepad.com/seths_blog/2007/11/meatball-mondae.html
(on the Long Tail)

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